Vibrant Colors and abstract shapes are used for an energetic and modern outlook. I use heart shapes along with the Initials of the brand name in a balanced and charming way.
The orange color is representative of energy and warmth. So with the art that gives energy and corner. Grey colors are representative of technical aspects of digital art such as layers of transparency and neutrality, maskings, and all works between black and white and that is grey.
Heart shapes are complimenting the word “charms”. Thin lines are representative of minimal, modern, and clean ideas that work best in space with uniqueness. All shapes and colors are kept in a balanced way for a great visual appeal.